Updating website seo optimization
This update is mainly aimed at decreasing search rankings of websites that violate Google’s Webmaster Guidelines and use black-hat SEO techniques to artificially increase ranking of their websites, by obtaining or buying links through some wrong practices.
The primary reason behind this update was to penalize websites that use manipulative techniques for achieving high rankings.
Propelled on June 11, 2013, Google Payday Update was a new Google search algorithm focused at cleaning up list items related to “spammy queries” such as payday loans or pornographic or some other kinds of heavily spammed queries.
It can be understood as a set of algorithm updates for the Google search engine results initiated to identify and penalize web sites that use different kinds of search engine spam techniques (also known as Black Hat SEO or spamdexing) for improving their rankings for particular search queries that are actually “spammy”.
The name ‘Hummingbird’ comes from its ability to be “precise and fast” and it is mainly designed to better focus on meaning of a phrase or keyword rather than individual keywords.
Hummingbird looks at the entire phrase to decipher the meaning of that phrase.
Introduced On April 21, 2015, Google introduced its Mobile-Friendly search algorithm that is intended to give a lift to mobile friendly sites pages in Google’s mobile search results.
Pre-Penguin sites normally utilized some negative external link building tactics to rank good in SERPs and boost their traffics.Top Heavy is updated repeatedly, and at the point when a Top Heavy Update occurs, websites that have evacuated extreme advertisements may recapture their lost rankings.